Transmedia distribution
The Institute for Transmedia Design is the first such institution in the EU, covering all aspects of transmedia design (education, research, development). The Institute is a multifaceted creative community involved in international projects, and promotes local and international discussion, cultural exchange and education in transmedia design. The aim of the Institute is to create an awareness of the importance of transmedia design as a series of innovations responsible for greater communal prosperity. A pioneer in transmedia design methodology and practice. It has been actively involved in co-creating international projects. Its work has been selected for major events in the region: Cross Video Days, Biennale of Design, East Doc Platform to name a few. In 2014 the Institute received an International Electoral Awards, Kuala Lumpur, in 2015 it has been awarded special recognition for collaborative transmedia design project (BIO50, Biennale of Design, Ljubljana).
Sara Božanić (Producer) is a CEO of the Institute for Transmedia Design, based in Slovenia. In 2011, she received a Young Creative Entrepreneur Media Award by the British Council for her achievements in the development of the interactive media design sector in Slovenia.
As a consultant and tutor she has been actively involved in the work with Creative Europe Desks (Slovenia, the Czech Republic, Lithuania), coaching film producers on the transmedia design storytelling and tactics. In 2015 she has been chosen among 40 EU consultants who work on audience development via digital means to take part in policy debates under the project The Voice of Culture ‒ a Structured Dialogue between the European Commission and the cultural sector.
Sara believes that the digital opens new doors to public and fosters an endless series of design possibilities.
Petra Bertalanič (Social Media Editor) is a linguist. She has been working for many years in the field of content marketing as a copywriter, translator and content consultant. Since 2014, she plays the role of transmedia producer at the Institute for Transmedia Design, communicating across mediums and cultures and thus building bridges between them. As transmedia producer she was involved in various projects including managing, planning and development at home and abroad, as well as production and maintenance of story continuity across multiple platforms.
Petra likes prototyping and creating stories that weave traditional ways of delivering narrative experiences with the latest in technology.